We are all consumers. Ever wonder why you bought soomething? Why you keep on buying something? Why you prefer one brand over the other? What is it with brands in the first place?
Join me in the quest to find out the answers.
Btw, the book has a great and interesting foreword by Morgan Spurlock of Super Size Me. 🙂
K.R.I.E.G.S.P.I.E.L 