Archive for ‘Great Reads’

December 29, 2011

Brandwashed by Martin Lindstrom

We are all consumers. Ever wonder why you bought soomething? Why you keep on buying something? Why you prefer one brand over the other? What is it with brands in the first place? 

Join me in the quest to find out the answers.

Btw, the book has a great and interesting foreword by Morgan Spurlock of Super Size Me. 🙂

December 19, 2011

Steve Jobs by Walter Isaacson

 

Steve Jobs Book Cover

The icon  …  all his failures, weaknesses, insecurities, quirks, sparks of genius, successes and shining glory!

Personally, the good things he gave to mankind eclipse his shortcomings.

US$10.84 for Kindle edition.  US$29.50++ for hardbound edition

 

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November 16, 2011

Blog Designs




Thanks for the photo my.safaribooksonline.com

It’s not just the content that make people come back for more. So as the little things integrated in your web design.  If you want to complement content with a mind-blowing design grounded on what works for people then I suggest: 


 100 Things Every Designer Needs to About People by Susan M. Weinschenk Ph.D. 


This book has the following interesting categories:


How People See


How People Read


How People Remember


How People Think


How People Focus Their Attention


What Motivates People


People are Social Animals


How People Feel


People Make Mistakes


How People Decide


 


Have a great read! 🙂


 

October 24, 2011

Starbucked: A Double Tall Tale of Caffeine, Commerce, Culture

By Taylor Clark, 2007

If you drink coffee and would like to know the journey of the humble coffee bean plus a lot of things that are related to coffee … this is for you.

My personal rating:  *****      out of 5 stars

Here is the amazon link:

http://www.amazon.com/Starbucked-Double-Caffeine-Commerce-Culture/dp/0316014036/ref=sr_1_1?ie=UTF8&qid=1319437036&sr=8-1